“We’re sorry, Harry Kane” – Licor Beirão’s genius video marketing stunt!

Portuguese liquor brand Licor Beirão have opportunistically sent Harry Kane a ‘personal apology’ after Bruno Alves’ bizarre face-high tackle last week. In England’s final warm-up game before Euro 2016, the Portuguese defender delivered a flying kick to the England centre forward. In the background, was the name Licor Beirão…

The company, gracefully reacting to the controversy, will be sending Harry ‘a different taste of Portugal – one with a much softer kick’.

“We’re sorry, Harry Kane” had over 1.5 million views on Facebook.

Client ‣ Licor Beirão
Agency ‣ O Escritório
Recording Studio ‣ TTKK